NADESHIKO Rice Mask
celebrates its 10th anniversary
in 2025.
Introducing our history and
the exclusive set with our appreciation on the special page.
＊Based on the manufacturer's
worldwide cumulative shipment
(from Nov. 1, 2015 to Oct. 31, 2025)
＊Based on the manufacturer's worldwide cumulative shipment (from Nov. 1, 2015 to Oct. 31, 2025)
2015
Rice Mask debuted
We focused on thick, Japanese-made masks and Rice Serum, the moisturizing ingredients derived from 100% Japanese rice. At the time, masks were mostly large-volume, but our 10 sheets, which were easy to try out, and our affordable price made it popular.
2017
Feeling moisturized and plump after use has made it extremely popular! It has been featured in magazines, on TV, and on social media every day, and at one point it was so hard to get hold of...
2020
The box type of Rice Mask BOX (28 sheets) has been launched in a limited quantity after many voices from repeaters.
2023
The total sales
have reached
400 million sheets!
*Based on the manufacturer's worldwide cumulative shipment
(from Nov. 1, 2015 to Oct. 31, 2023)
Popular souvenirs
from trips to Japan!
NADESHIKO Rice Mask and NADESHIKO Rice Pack have become popular souvenirs! Many customers purchase them at variety stores and drugstores. They have been known as NADESHIKO Rice Mask & Pack.
2025
10th Anniversary &
500 Million Sheets Sold＊!
It's been 10 years since the launch, and the sales quantity has reached 500 million sheets!
We hope this product will continue to be loved by everyone.
*Based on the manufacturer's worldwide cumulative shipment
(from Nov. 1, 2015 to Oct. 31, 2025)
＊The height of 500 million masks stacked together was calculated
based on the thickness of one mask containing beauty serum.
