“I want to be free from the stress of blackheads and bumpy pores…”
Baking Soda Scrub Wash was born in response to such wishes. Baking soda dissolves blackheads, loosens dead skin cells, and soft scrub of baking soda removes dead skin cells! It became very popular among Japanese girls who have pore problems!

A cleansing milk with baking soda which smoothly clears pore problems and makeup. It has a good reputation for its moist finish while effectively removing eye makeup.

NADESHIKO-chan has gone outside of Japan! The first stop was Los Angeles across the Pacific. NADESHIKO-chan gained popularity overseas as well.

Baking Soda Scrub Wash for Men was the first men’s item from NADESHIKO series. Takes care of men’s pores with baking soda also. NADESHIKO series expanded to cover varied items including bouncy foam face wash and bath salts. Danshi-kun has become the person in NADESHIKO-chan’s mind♡

Moisturizes the whole body with baking soda and silk! Bath time has become even more fun with the bath salts which make you warm and glow, and the traditional caldron-boiled soap♪

Talking of strawberries, “Tochiotome” would represent Japan! Its taste is well-known even between the foreign tourists. Baking Soda Foam Wash DX containing loads of Tochiotome was released in a limited quantity. Caught by its sweet sour fragrance right for spring season, many repurchased it.

Rice Toner and Rice Cream launched. Both contain Rice Serum from 100% Japanese rice.

Do girls share their skin problems in common over the world?! NADESHIKO series gained popularity
in Mainland China and Hong Kong. It has spread to Taiwan, Singapore, Thailand, and Mongolia... NADESHIKO-chan is around thanks to the love of everyone in the world.

Baking Soda also takes care of the yellowness of teeth. Get your teeth smooth and shiny with HAMIGAKI NADESHIKO!

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  Baking Soda Scrub Wash
  Matcha containing Yame Matcha from Fukuoka was released.

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  A cute mini size of NADESHIKO series was released in a limited quantity for convenience stores in China! The illustration of baby NADESHIKO-chan is also cute♪

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The first sheet mask of the series, Rice Mask. Due to its amazing feeling yet affordable price, it has gained so much popularity that our customers moaned for the shortage of supply!

A bit of nostalgic items were released. The dental powder Baking Soda Toothpowder for Men and Baking Soda & Rice Bran Scrubbing Bag made from rice bran & baking soda were released. We may have heard our customers who were born in Showa period say, “Feeling nostalgic!”

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  Just apply and wipe off!
  A new nose care, Baking Soda Nose Cream Pack launched. No more peeling or rubbing.

After ten years from the launch of “NADESHIKO”, the time has finally come for men to use sheet masks! Apply a 5-min sheet mask, and get tightened and handsome pores.

In Baking Soda Scrub Wash series, Baking Soda Scrub Wash Azuki was limitedly released. It washes up skin into a glowing texture like Mochi thanks to red bean and baking soda. Absolutely love the relaxing red bean fragrance♪

Get plump skin like freshly cooked rice with face pack of smooth grain.

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  Goodbye Pore Makeup Base covers pores instantly♪
  Went viral on social media and became so popular in 2023!

Be a more handsome man with Pore Tightening Lotion for Men♪

Cool Essence Cotton Maker makes a cool cotton on a palm. Its popularity owes to the unique way of use. Rice Mask BOX (28 sheets) was launched in a limited quantity responding to the voices of customers. A limited edition from Baking Soda Face Foam Wash, Baking Soda Peach Face Foam Wash has given a scent of freshly picked peach♪

ONSEN NADESHIKO series joined the lineup to enjoy “ONSEN mood at home”♪ Medicated bath salts to make you feel like being in an outdoor Onsen with natural scents. A limited edition from Baking Soda Face Foam Wash in 2021 was Baking Soda Apple Face Foam Wash.

Baking Soda Grape Face Foam Wash and Baking Soda Toothpaste -Orange Mint- were launched in a limited quantity. You can enjoy juicy fruit scents. Oily but dry skin, and pores are bothering... Tightening Mask came in a limited quantity for such combination skin. It has become a regular item thanks to the high demand.